Often I’m asked what content do I need to create for each social media channel? For small businesses with limited resources, I always advocate keeping it simple but consistent.
With so many people using social media now, accessing data in those profiles is highly valuable for those brands who understand who their ideal audience is and are prepared to build ongoing interactions with those users. Most brands are still unsure on how to leverage this data and still judge its value based on the misconception that “only their teenagers use Facebook”. Times are changing though, and being able to understand your customers and their behaviour better is more valuable than ever.
The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
Facebook advertising can be confusing as the formats all look different, they keep changing and they all serve different purposes. Add the auction model into the mix with its range of bidding structures, and Facebook advertising unnerves even the experienced digital marketer.
What do you tell your customers over a cup of tea? Do you have a lot to say? Do you have nothing to say? With the advancement of the digital economy, many businesses don’t know how to tell their stories like they use to.
Content Plans are a great way to get those key communication messages out into the digital sphere. They can take a bit of time to prepare, but are easier and more effective to do at once, than trying to brainstorm ideas sporadically.
‘What’s the best time to post on Facebook?’ Asks EVERY page admin. As if there is a perfect fifteen minute window when all billion+ users login and eagerly wait for posts to come at them! This wouldn’t work for anyone though, as no one has the time to sift through that much information. The good news is that choosing the perfect time to post doesn’t need an engineering degree, as it can be solved with basic planning.
The reason why this question of timing has become so important, is that much of our social media marketing efforts rely on organic reach – this is the number of people that Facebook’s algorithm chooses to show your content to for free. However, as Facebook becomes more commercial, timing is no longer the primary driver to get this organic reach, engagement is. Engagement is the number of likes, comments, shares and so forth that your current and previous posts have gained.
Does it rattle you that strangers are inviting you to connect on LinkedIn?
You’re not alone. I’ve been asked by a few shy newbies on LinkedIn, why they should “connect” with others? It seems to be the equivalent to walking into a room full of strangers for them, and they want to understand the etiquette of networking online.