The Facebook Page Insight tool holds a wealth of data to spend hours trawling through and comparing past results with current. Understanding your community and how your messages spread will help you to create posts that are not only engaging but profitable. Focusing on certain key metrics and constantly evaluating these are the building blocks to achieve this.
Advertising is seen as a dirty word amongst many in the social media community. It’s seen as an evil cloud that lurks around undermining the value of engagement, sharing and influence. One Social Media Expert I met recently declared it as a form of ‘shouting’. However I’ve seen it implemented well, so I know that when a clever content marketer publishes a relevant and interesting post, amplifying it through Facebook ads is a no brainer.
Why not spread a great message to more people that matter to your business? Click to read more….
Does it rattle you that strangers are inviting you to connect on LinkedIn?
You’re not alone. I’ve been asked by a few shy newbies on LinkedIn, why they should “connect” with others? It seems to be the equivalent to walking into a room full of strangers for them, and they want to understand the etiquette of networking online.
New Zealander’s are far too humble with the descriptions of ourselves. As our reliance on the digital economy grows, so does the need to build a strong online brand identity – therefore, we need to adapt and promote our talents better! Our international counter-parts are bold and brave at showcasing their skills, experience and achievements, however our country which produces some incredible talent, shy’s away from publishing these accolades.
Why are we so afraid to share our stories online?
Click to read more….
You’ve been delivering outstanding service and quality products for some time now. Your customers love you, they tell their friends and those referrals generate many of your sales leads. But why are you stopping there? Why not capture all those great testimonials and allow those happy customers to influence more of their friends on a grander scale?
Social Media allows us to take our offline experiences and bring them online – only its now word-of-mouth at a scale never seen before. We build our profiles with a collection of connections to collegues, family, friends from university, people we met on that trip to Thailand and often our exes! This collection of people is global, mobile, diverse in age, education and profession. They post experiences, ideas and memes, with the touch of a click. This information sharing process is powerful for any business that can get a mention and enjoy the ripple it creates across the networks. Click to read more….
Traditional media like TV, Radio and Newspapers have been the main way to get infront on New Zealander’s in the past. Now with Facebook reaching over 2.5 million New Zealander’s monthly and 1.8 million of those logging in every day, these traditional media outlets face stiff competition.
The figures are high for Facebook usage and depict an active audience who return regularly to spend countless hours on the site. Although ‘time of day’ isn’t reported, the mobile figures suggest people are constantly using the site throughout the day – 86% of smartphones in New Zealand access this social media platform every month. click to read more….
So often people will ask “Why should I pay for Social Media – its free isn’t it?”. Although it is correct most social media platforms are free to create a business account. The reality is that, without skill, effort and careful planning, most businesses fail.
Social media is still seen as a free marketing tool to most New Zealand small businesses – and many large businesses! And although the platforms like Facebook do a great job of offering most of their products free, the real value comes at a price. click to read more….